Girl Scouts Fight Against Misuse of Brand on E-Cigs

Stacy Cary has worked in a variety of industries over the course of her career, including more than 20 years as an administrator with an independent oil and gas exploration company. Stacy Cary has also served as a partner with Texas’s Family Focus and as a supporter of the Girl Scouts.

The Girl Scouts of the USA is one of three major organizations requesting that the Thin-Mint brand no longer be associated with electronic cigarettes, as presented on such online retailers as NolaVape and Hella Vapor. The Girl Scouts are joined in their quest by General Mills and Tootsie Roll Industries. Not only is the Thin Mint brand trademarked, but it consistently ranks as the top seller during Girl Scout cookie season and carries instant recognition. While manufacturers of liquid cigarette products like ECBlend have altered their names to comply with the cease-and-desist letters received from all three organizations, more than 1,500 e-cig manufacturers continue to abuse the trademark under the freedoms of an emerging and largely unregulated market.

The Girl Scouts’ concern goes beyond trademark infringement. The organization has been particularly critical of flavored e-cigs becoming popular with high school and even middle school crowds.

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